The advent of the internet has opened up novel vistas for doing business. According to a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet users.
The internet has brought along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the web.
Inbound or internet marketing, is marketing on the internet or in the digital sphere. It requires into consideration things such as page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience a particular business really wants to serve ads to.
The need to market products and services on the internet has given rise to a fresh industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said they use internet marketing on / off. An astounding 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers claim that you may still find businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, in particular, in this age to understand the importance of having an integrated internet marketing strategy if they desire to survive in a highly frenzied and competitive market. conversion rate optimization statistics of Digital Marketing Services, they flunk of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will be gained by existing and start-up competitors and they will never have a robust online proposition.
A Digital Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. The utilization of novel platforms like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served in their mind to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away achieve this at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.